Learn how to set social media marketing goals, identify buyer personas, create targeted content, and choose the right platforms to reach and engage clients on social media.
- Explore a wide range of social media marketing platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Yelp and Pinterest.
- Dive into metrics and analytics to help you choose the right channels for specific target markets, track your success, and develop strategic Social Media marketing plans.
- Learn how to write for the web and adapt your style and approach for different platforms to make the most impact.
- Put your skills into practice and get Canadian references in a co-op work placement related to social media marketing.
Campus
Campus
Program Length
Program Length
ACADEMIC
Evening 48 weeks
COOP
Evening 88 weeks
Note: Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.
Start Dates
Start Dates
2021 - EVENING PROGRAM:
Feb 15, Apr 12, Jun 7, Aug 2,
Sep 27, Nov 22
Note: PTIB approval pending for the Vancouver program
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Program Courses
This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers’ experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers’ experience.
Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important.
Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.
In this course students will learn strategies and techniques to establish and implement a personal professional development plan to strive for efficiency and effectiveness in business. Students will reflect on their personal Self-Awareness through assessing their values, strengths and weaknesses as well as their vision in life. This will also help students set meaningful life and career goals, align with their goals more effectively and understand oneself in relation to others.
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience.
Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how business can best use them to reach customers
Marketing in the digital age is all about content. From your website, YouTube channel, blog, brochure, or tweets, content is what differentiates a mediocre from a viral marketing campaign. However, not all content is created equal, and careful consideration needs to be given to everything published to maximize its effect. Tweets, blog posts and website copy all serve different purposes and carry their own constraints. This course provides the skills to navigate the content creation challenge successfully
This course is delivered in two parts. It prepares students for the Canadian workplace. This is a requirement for all students registered in a Co-op program. It prepares students for coop work placement as well as the job search and application processes.
